Designing Health Messages

Released on 1995-02-101995-02-10 by Edward W. Maibach

Designing Health Messages Book Details:

Author : Edward W. Maibach

Publisher : SAGE

Release : 1995-02-10

ISBN-13 : 9780803953987

Page : 324 pages

Rating : 4.5/5 from 987 voters

The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design

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