Focus Groups in Social Research

Released on by Michael Bloor
Focus Groups in Social Research Book Details:

Publisher : SAGE

ISBN-13 : 9780761957430

Page : 126 pages

Rating : 4.5/5 from 430 voters

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

More Books:

Focus Groups in Social Research
Language: en
Pages: 126

Focus Groups in Social Research

Authors: Michael Bloor
Categories: Social Science
Type: BOOK - Published: 2001-03-08 - Publisher: SAGE

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p
Successful Focus Groups
Language: en
Pages: 289

Successful Focus Groups

Authors: David L. Morgan
Categories: Medical
Type: BOOK - Published: 1993-04-19 - Publisher: SAGE

This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of
Focus Groups for the Social Science Researcher
Language: en
Pages: 145

Focus Groups for the Social Science Researcher

Authors: Jennifer Cyr
Categories: Political Science
Type: BOOK - Published: 2019-03-28 - Publisher: Cambridge University Press

In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Focus Group Research
Language: en
Pages: 118

Focus Group Research

Authors: Martha Ann Carey
Categories: Psychology
Type: BOOK - Published: 2016-06-16 - Publisher: Routledge

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of foc
Theory and Methods in Social Research
Language: en
Pages: 369

Theory and Methods in Social Research

Authors: Bridget Somekh
Categories: Social Science
Type: BOOK - Published: 2011-01-13 - Publisher: SAGE

This new edition provides a scholarly and readable introduction to all the key qualitative and quantitative research methodologies and methods, enabling postgra
Focus Groups as Qualitative Research
Language: en
Pages: 92

Focus Groups as Qualitative Research

Authors: David L. Morgan
Categories: Medical
Type: BOOK - Published: 1997 - Publisher: SAGE

This extensively revised edition of Focus Groups as Qualitative Research reflects the many changes that have occurred in the study of focus groups in recent yea
The SAGE Handbook of Social Research Methods
Language: en
Pages: 648

The SAGE Handbook of Social Research Methods

Authors: Pertti Alasuutari
Categories: Social Science
Type: BOOK - Published: 2008-02-25 - Publisher: SAGE

The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodolog
Handbook of Emergent Methods
Language: en
Pages: 753

Handbook of Emergent Methods

Authors: Sharlene Nagy Hesse-Biber
Categories: Medical
Type: BOOK - Published: 2010-11-03 - Publisher: Guilford Press

Social researchers increasinly find themselves looking beyond conventional methods to address complex research questions. The Handbook of Emergent Methods is th
Social Research
Language: en
Pages: 314

Social Research

Authors: Bruce Curtis
Categories: Social Science
Type: BOOK - Published: 2011-11-30 - Publisher: SAGE

Original, fresh, and relevant this is a theoretically-informed practical guide to researching social relations. The text provides a mixed methods approach that
Developing Focus Group Research
Language: en
Pages: 240

Developing Focus Group Research

Authors: Rosaline Barbour
Categories: Social Science
Type: BOOK - Published: 1998-12-29 - Publisher: SAGE

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch